A female fitness coaching marketplace that provides the choice, direction, and community you need to stay strong, whatever life throws your way.
New to training?
We'll give you the direction to get started.
Experienced and looking for fresh ideas?
Discover new workouts, programmes, and inspiration.
Love to move but lack structure?
Our sessions bring the structure for you.
AYS is a carefully developed collection of fitness programmes and workouts for busy women.
Each session has been designed around specific goals and ability levels, and include detailed instructions and video guidance, so you know exactly what to do.
Our community and coaches are always on hand to help, and if you want more hands-on guidance, 1:1 coaching is available too.
About AYS.
Coming soon...
Come as you are.
Take what you need.
We know that rigid fitness programmes don't always fit with real life, especially when things get tough, but that shouldn't be the difference between making time for yourself and giving up.
Another Year Stronger is a platform designed for real life, where you can find female fitness coaching and content that meets you where you are.
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Find a workout that fits your day, whether you've got twenty minutes at home or an hour in the gym
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Get support from a coach when you need more direction or feel stuck
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Discover training plans that work for you, whatever your experience or goals
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Join a community of women who are on the same page and will keep you accountable to your goals.
There's no monthly subscription, you only pay for what you need when you need it; or you can be part of the AYS community absolutely free.
Strength isn't just about what you lift in the gym, it's about how you keep showing up for yourself, whatever life throws your way.
No monthly subscription.
Workouts that fit with your life.
Accountability by community.
How it works.
1. Browse
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Explore the range of workouts and plans
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Filter by ability and goal
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Choose the workout or plan that fits your life and access it via the AYS app.
2. Train
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Follow the guidance videos and instructions
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Complete your workouts when and where suits you
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Watch your progress build over time.
3. Connect
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Join the AYS community
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Share your wins and challenges
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Stay accountable to your goals.
First 100
downloads free
We'd love for you to be part of our launch journey, which is why the first 100 workout downloads will be absolutely free, all we ask from you is a little bit of feedback in return.
Join the wait list below to be the first to hear when the workouts drop.
Join the wait list.
Meet the founders.
Another Year Stronger is co-founded by Clare Simpson and Kim Wathall.
The two met at a personal development event in 2023, and Clare later became Kim's personal trainer.
What started as a training relationship grew into a genuine friendship, built on a shared belief that fitness is a lifestyle choice that supports physical and mental health, and should flex around the life you have.
Over the past few years, their shared passion for women's health, fitness and wellness has grown into this platform: a way to give more women access to quality coaching, support and community, without the high costs, rigid programmes, pressure and judgement that so often come with it.
Kim.
Co-Founder | Head of Brand & Community
Health and fitness has always been part of who I am. But once I had kids, working full time and making time for myself felt impossible. Whether you're a parent or not, adulting has a way of grinding you down, and exercise is often the first thing to go when life gets busy.
Eventually, I decided to get back into exercise because I wanted my body back, but I quickly realised it was giving me so much more than that. It was giving me head space, and building my strength and resilience far beyond the gym.
For me, that's what Another Year Stronger is all about. Helping more women to access the tools and guidance they need to make time for themselves, and get stronger physically and mentally without the pressure of needing to be perfect all of the time.
At AYS, I'm building our brand and community, creating content, and, most importantly, listening to you, to make sure we're helping you become even stronger than you are now.
Alongside AYS, I run my own marketing consultancy, working with brilliant healthcare brands. I'm also studying for my Level 3 Personal Training qualification, specialising in pre- and post-natal and peri-menopause training so I can be part of the coaching community too.
Clare.
Co-Founder| Head of Product & Coaching
I’ve always loved tech, from teaching myself to code as a kid, through a career in IT and wearable technology, and most recently healthcare AI. I’m still full-time in that world today.
Alongside it, I’ve always been active. I danced from age three to eighteen, then took up running until a knee injury ended that, and leaned into cycling. It was discovering a local warehouse gym, and working with a PT there, that I fell in love with strength training.
I trained as a PT myself, first just to understand my own programming better. Along the way, I realised most of the research and coaching education I’d been taught was based on male bodies. Then I found people like Dr Stacy Sims and Molly Galbraith, who were building an evidence base for women’s bodies specifically, and what they need to do differently to train well. Women’s bodies are more complex than men’s. They deserve to be studied and coached on their own terms, not treated as a smaller version of the male default.
I went on to complete Dr Stacy Sims’ Women Are Not Small Men course, along with Girls Gone Strong’s pre- and post-natal and women’s coaching specialist certifications. I started coaching a few clients alongside my tech career, and loved it.
At Another Year Stronger, I’m Head Coach: I lead program design and set the coaching frameworks that sit behind everything we deliver, making sure the guidance women get here reflects what the research actually says about their bodies. Alongside Kim, I’m building a place where clients and coaches can meet for properly evidence-based support, without judgement, rigid plans, or a one-size-fits-all approach borrowed from someone else’s biology.
Hey, Coaches...
Like the sound of Another Year Stronger? You could be part of it.
We're looking to build our network of qualified PTs and coaches who share our values and want to give our members a great experience.
If you'd like to list your workouts on the AYS marketplace, or showcase your services to find new clients, we'd love to hear from you.